I explain technology
in plain words.
Videos about AI and tech, for people who use it rather than build it. Some in English, some in Hebrew.
Latest
All on Instagram →More to watch
All on Instagram →Writing
All on LinkedIn →robots.txt used to answer one question. Now it answers two.
Training and citation are different crawlers, so they are separate decisions — and you can block both by accident.
06 Aug 2026Teams don't have an AI problem. They have a routing problem.
Three questions worth asking before anyone opens another tab.
04 Aug 2026Two things people get wrong about the EU chatbot disclosure rule
It's your obligation, not your vendor's. And it isn't only about bots.
27 Jul 2026The interface, not the model
AI left the text box. The differentiator moved to whether your processes are organised enough to plug into.
Work
This site
Built from scratch — bilingual, right-to-left in Hebrew, and fast enough to be boring. I'm writing about the build as it goes.
Dream Cakes — WhatsApp ordering bot
A small business taking orders through WhatsApp instead of a DM inbox. First real client build.
About
I'm Shira. B.Sc. in Computer Science, 5+ years in software development, and these days I spend most of my time explaining technology to people who never asked for a lecture about it. Mostly videos, some writing, in Hebrew and English. If you want something made — a video, a landing page, a bot —email me.